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The entrepreneurial values of a family led by the principle of novare serbando. Conversation with Niccolò Branca
Niccolò Branca is an Italian business humanist and writer. Since 1999, he is president and CEO of the Holding of the Branca International S.p.A Group. The historic brand produces the world-famous drinks Fernet Branca and Branca Menta, as well as many others. His leadership represents the fifth generation of a family in business, identified for almost two centuries with a unique drink: a secret medicinal herbal remedy now shaping the imagery of the Milanese social wellness and urban life.
