MORSe Seminar : Prof. Aharon Cohen Mohliver (LBS)

In this paper, we examine how deception can persist within entrepreneurial firms. We conducted separate, longitudinal ethnographic studies of two promising start-ups founded to solve intractable problems. While we did not set out to study deception, deception is what we observed: told by founders, managers, and employees, to stakeholders and one another, about core elements of each firm’s value proposition.