Conversations on Digital Fashion Communication with Marina Spadafora: "Fashion, Sustainability and Digital Transformation"

Fashion is undergoing a major digital transformation, which is touching all its facets, layers, and processes. The fashion industry has not been exempted from the impact of digitalization, which has transformed the field through the use of new information and communication technologies (ICTs) – which can be referred to, in short, as “digital fashion”: ICTs are used to design, produce, and distribute fashion products; ICTs impact marketing and sales;