Digital Transformation of the Fashion Sector - Conversations with Tomaso Trussardi

A conversation on how the digital transformation is being managed by the Italian luxury brand Trussardi and will be held by Tomaso Trussardi, Chairman of the Trussardi Group. Tomaso Trussardi was born in Bergamo (Italy) in 1983. He studied Economics and obtained a Master degree in Corporate Finance and Banking from Bocconi University in Milan. He started working in the Real Estate business as an assistant to Manfredi Catella at Hines studio and collaborated with the newspaper Libero founded by Vittorio Feltri. A year before the celebration of the brand’s centenary, Tomaso Trussardi joined the family business. In 2010 he became Head of Industrial and Productive Activities (COO) and in 2014 the CEO of Trussardi Group. After reorganising and modernising the company, repositioning the brand in the contemporary luxury sector, and developing its retail architecture, e-commerce and the food division, in 2019 Tomaso Trussardi has been appointed as Chairman. Over the last few years, he participated as speaker in congresses and industry conferences, which have made him a followed public figure. He is married and is the father of two daughters. He is currently living between Milano and Bergamo. The conversation has been introduced by prof. Lorenzo Cantoni, director of the Master in Digital Fashion Communication – a double degree offered by USI Università della Svizzera italiana and Université Paris 1 Panthéon-Sorbonne (https://www.usi.ch/mdfc) – and conducted by dr. Nadzeya Kalbaska, coordinator of the Master programme. Data e luogo: 18 maggio 2021, Lugano